澳洲ps3卖了一周了～

fantasy_x

文章来源http://au.ps3.ign.com/articles/777/777163p1.html

The PS3 Australia - One Week On

Australia, March 29, 2007 - After the decidedly low-key launch of the PS3 in Australia last week, naysayers and doom-cryers banded together to sing tales of woe and sling some mud on the PlayStation 3's image in Australia. However, in the face of this, Sony proudly declared that, by close of business on Monday March 26, they had achieved a substantial earning through hardware, software and accessories sales. Specifically, the actual dollar value of combined hardware, software and accessories sales over the three day period totalled in excess of AU$25 million. That's no small amount.

However, there was one thing missing from the post-PS3 launch wind-down - solid hardware sales figures. Speaking with Adrian Christie, PR Manager for Sony Computer Entertainment Australia, he was able to provide us with updated figures, including a rough estimation of day-one sales.

"I'd say 5000, that night, went home with a console. That's an assumption, but over the weekend, there was 20,000 sold through."

The lack of GfK figures to back up these claims make us a little curious. We enquired as to why Sony are currently refraining from releasing the numbers. Christie explained, "Um, we're holding onto those. We are happy to say that, the feedback is that over 20,000 sold through and that's confirmed by the GfK figures."

"One thing we want to step away from is making direct comparisons. A lot of people make direct comparisons, but there are many ways to 'twist' and look at it. I could say that's on revenue and you could say that, 'Well, that's just profit.' And you could turn around and say, 'Well, other competitors did more units at launch,' and we could say, 'That's four days, not three days.' We prefer people not judge the longevity of the console on the launch period."

Of course, we're about to do a little comparison anyhow, but Christie raised an interesting point - how important is a successful launch in the overall scheme of things?

"Well, I don't think it is at all; you only need to go back and look at the PS2 and PSone sales data. Do you need the thousands upon thousands - or millions - in the first week to be successful? I don't think that's the case."

He also mentioned that regularly updating the PlayStation Store and introducing Australian content was a high priority moving forwards, and that this kind of regular support, coupled with the upcoming Home service, would ensure that the PS3 is very much relevant going into 2008 and beyond.

For the sake of balance, we also contacted Kerry Parkin, PR Manager for Microsoft's Entertainment and Devices Division. She was able to provide similar figures for the Xbox 360's launch week sales. The 360 launched on March 23, 2006 - a year to the day before the PS3's Australian debut.

In the same time period, the Xbox 360's nationwide sales shifted a total of 30,421 units, with a combined hardware, software and accessories value of AU$27,402,222. Given the lower cost of hardware on the 360, the PS3 did surprisingly well - the difference in console numbers sold in the period is almost directly in line with the difference in price.

The 360 still has the numbers advantage in the market - at time of writing, the console has an install base in Australia of just under 157,000 units and a total earning of AU$95 million. However, we would expect that, as the PS3 becomes more established and the quality titles continue to appear, there is no reason why the PS3 cannot be a commercial success in Australia - particularly in the longer term.

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才疏学浅 翻译着玩的[wdb35]
大家还是将就看～将就看～


澳大利亚，2007年3月29日，上周PS3在澳大利亚低调发售后，很多唱反调的人和反S人士纠结在一起，唱着衰歌，向ps3的宣传画上扔烂泥。但是，事实上，Sony还是骄傲的宣布，他们的主机、软件、配件获得了丰厚的收益。截止至3月26日销售结束后，主机，软件和配件的总销售额已经突破2千5百万澳元。这可不是一笔小数目～～

但是从公布的信息来看，很明显缺少了ps3首发时候的硬件销量数据。在采访澳洲的SCE公关经理Adrian Christie后，他提供了一些更新后的数字，其中包括
一个粗略的首发日销量估计。

“我估计，当天夜里卖出5000台左右的机器。但是在周末，卖出了20000以上”

这种缺乏GFK数据支持的发言让记者们非常好奇，我们问起为什么Sony要回避，而不公开发售数量，Christie解释道“嗯……我们已经得到了数据，我们很高兴的说，反馈回来的消息显示已经突破了2万台，这个数据是得到GFK确认了的”

“我们一直想回避的一件事情就是‘做直接比较’。的确，很多人都会去比较，但是方法不一而足。我可能从收入的角度出发，你就会说‘那只不过是利润罢了’回过头来你又会说‘其他竞争者首发的时候卖的数量比你的多’我们就要回答‘他们那是4天的销量，不是3天的……’我们不希望人们从首发来断定一款主机的寿命”

当然，比较还是要做的～，只不过Christie的回答也引出了一个话题“一个成功的首发对于整个规划来说到底有多重要？”

“当然，我不认为首发代表一切；这点你只需要回头看看ps2和psone的发售数据就知道了。由首周卖出的几十万、上百万的机器来决定成功？我可不这么认为。”

他还强调PlayStation Store的不断更新，以及引入适合澳洲的内容，都是后续要重点要完成的。这些功能外加上即将到来的Home服务，都会使得PS3在08年及以后更加完善。

为了公平起见，我们还联系了微软娱乐和设备部门的公关经理，Kerry Parkin。她可以提供Xbox和360首发周的相关数据。360在06年3月26号发卖，离ps3澳洲发售正好一年。
在同样的时间段，Xbox 360在澳洲国内销量达到了30421台。主机、软件和配件总值27,402,222澳元，因为Xbox 360的成本比较低，所以ps3能达到这样已经非常令人吃惊了。这阶段，主机销量上的差异和价格上的差异几乎吻合。

360在市场上还是有数量优势的。目前，360在澳洲的装机量大约为15万7千台，总共赚了9千5百万澳元。但是当ps3变得更加完善，性能逐渐显现以后，无庸置疑ps3会在澳大利亚获得成功，而且是相当长的一段时间。

[ 本帖最后由 fantasy_x 于 2007-3-30 20:39 编辑 ]

艾利伍德

澳大利亚市场太小了,可以忽略