ICv2 Interview: Leighton Kurashima
On Upper Deck's 'Yu-Gi-Oh! TCG'
| May 07, 2007 We interviewed Leighton Kurashima, Upper Deck Product Manager for Yu-Gi-Oh!, and talked about the 2007 Yu-Gi-Oh! TCG releases, and the flow of the game, anime, and manga releases from Japan.
How many SKUs do you have planned this year?请问今年你们发卖多少卡组?
I've got four major releases from January to December. I have two starter decks coming out this year, one has already come out. One for Fall. Oh, I'm sorry, I have a structure deck, 2 structure decks and one starter deck.
我们从一月到12月将有4个发售. 我们今年有2套新手卡组,一个已经出现在市场上,一个将在秋季发卖.哦不,对不起,是一个SD(个人认为是SD10),两套SD(99%是SD11,12了),一个新手卡组(可能是日版新手2?)
How many booster expansions?请问准备多少卡包的计划
That's at 4.
4款(STON,FOTB已知)
评论:感觉他的回答并不把DP算在里面. 难道505真的跟日版扩大?? 银子3D再增加??= =
How many did you do last year?去年销售怎么样?------这个没人关心吧...
Same amount. Except, in the structure deck arena, I had 4 structure decks come out.省(就是出了四个SD)
So that was a little bit heavier?这样的工作是不是有点重了?
Yeah. We decided that was a lot of structure decks to be out there, and it might help to bring down the amount of structure decks.-(无聊话题....)
Where are you relative to the releases in Japan? What's the lag between when that comes out there and comes out here?与日版之间的发售速度保持着什么样的时间差?
I think it's about a two to three month gap.我认为是两到三个月的间隔.
You're right there...(不理解)
We've been there since 2005. Whatever comes out in Japan, we're right on the heels.意思说日版出来了,我们就开始加工了.
So the number of U.S. releases basically tracks the number of releases that they have?所以美国发售的基本上跟随美版?
This year they did four structure decks, and we opted only for two.今年卡组日版要发卖4个(天啊SD14???),我们才两个
And that was based on response here last year?关于销售的问题--无视
Yeah. Also, our beginning of the year was really jampacked with product, and we just needed to spread it out a little bit.
We have a lot of items TBD. I know through August. I just started work on the August set, and that's releasing next month in Japan.
What's the sales trend on Yu-Gi-Oh!?同上
It was kind of declining last year toward the end of the year. The whole goal for 2007 was to try and take the sets and improve them, and that seems to have worked. In January we saw a little spike, and our March release had a giant release, it's doing very well, it's gotten really good response.
All channels or more in one than another?关于销售渠道
For Strike of Neos, the March release, it's pretty much all channels. I have a good hobby and retail response from that.无聊的答案---很多销售渠道...= =
The model out there right now for a long lived CCG property is Pokemon.
Do you think Yu-Gi-Oh can maintain that kind of long life?和口袋比较= =我不关心
No doubt. I think last year Pokemon did a great job marketing their 10 year anniversary. I think in all, they had 8 different Pokemons which you could watch at any given time. That was just huge for them. I think the awareness just helped push the overall brand, because it's not trending like that in Japan. In Japan it's got other anime competitors.不翻
What's the TV situation for Yu-Gi-Oh! right now?动画方面
We have the classic Yu-Gi-Oh! running for one hour on Saturdays, and then we also have GX also running on Saturdays.每周一集可怜= =
So no strip?= =
Yeah, no strip. = =
Is there stuff out in Japan that hasn't come over here yet?动画进度??
They're in season 3 on GX and we're just starting season 3 in GX. The things they have that we don't have is a Yu-Gi-Oh! R, which is a manga. 已经到第三季度了??MS游戏王R他们没有......
That Viz hasn't done yet?= =
That Viz hasn't done yet. And a Yu-Gi-Oh! GX manga, which Shonen Jump just picked up at the start of this year.= =
I think that will help. I see 4Kids is reporting declines in the Yu-Gi-Oh! brands, but I think that's more toy driven.
It's the overall license. I think that's largely due to the amount of times we're on air. We're trying to work with 4Kids and trying to get it stripped more.
Anything else we should know?还有其他的东西吗?
The over-all strategy for me was to grow the brand. We've made improvements starting in January with our structure deck. We put in some cards that would help tournament play. For the March release, we brought back a surprise for the consumer.
总体来说我们的策略是维持品牌,我们一月对SD做了改进,我们发行了点能进行官方比赛的卡(齿轮??).三月的时候我们带来了点惊喜(对我来说是噩梦,STON的斜碎= =)
So to keep this snowball effect, in August, we have a release where we're expanding the amount of cards we're putting in the sets, so the set size gets larger, and we're throwing in other stuff too.
所以用这个滚雪球的效果,8月的时候,我们将扩大我们的卡包(很好,505没问题了)同样我们也要扔出其他东西..(是什么呢?)
Is expanding the size something that happened in Japan?是和日版的扩版有关系吗?
We had requested it for two years, and they're finally giving us an expanded set. On top of that, the U.S. is getting 10 cards that Japan will not get, so we got a double bonus. Whether or not that has a huge effect on the market, we'll find out.
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我们已经申请了两年,他们总算让我们这样做了!!!!!!!!
(难道是UDE迫使K社增加卡包容量???逆天了啊!!背后黑手竟然是UDE)而且今年我们将得到10张日版将不会拥有的卡!!!( 世界毁灭吧...大师,火箭已经够猛了)
大家就当喝茶看戏吧.......
我汗= =
[ 本帖最后由 雅克 于 2007-5-8 10:08 编辑 ] |
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发表于 2007-5-8 10:06:55
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