Starting on 11/22 and continuing on to 11/28, visitors at the Cafe At Ide in the upclass Minami Ayoyama region of Tokyo will be able to witness first hand the new marketing campaign. SCE will place mannequins in the cafe, with each mannequin holding a PSP. The mannequins will have a look of surprise and shock on their faces, suggesting that the PSP really is 'all that.'
Following the initial debut, the mannequin campaign will continue on to other cafes throughout the city, including Tsutaya Tokyo Roppongi, Maru Building and Marunouchi Oazo. These are all pretty up-class establishments, suggesting that SCE is going after a somewhat intellectual crowd (maybe we won't be allowed near the exhibit).
These aren't just generic mannequins, either. SCE hired a company called Yamato Mannequin to design 15 male and female mannequins for use in the campaign. Thirty mannequins were created from these designs, and each was given its own name and background story. Later this month, interested parties will be able to check out a PSP-related website to be introduced to the cast of the campaign
We plan on visiting Team PSP early next week when the display makes its debut. Afterall, we wouldn't want to miss out on what's probably the strangest campaign since Kenji Eno offered to hand-deliver copies of Enemy Zero to a few 'lucky' players back in 1998. 还是在TOYSRUS,EBGame,GameStop摆试玩最高^_^
人偶手上拿的是真品PSP么。 惊讶的表情看着手中的PSP....感觉有点恶搞... 人体模型=人体娃娃=~~~~~~~ 可惜不在日本，看不到实际效果啊 一种炒作 oh,如果是充气娃娃，也许我会考虑奉献一些宝贵的东西～
现在是psp在窥视我的钱袋，oh I say no,the killer on the road. 楼上的也太......不过sony这招数好像不如老任的请好癞污明星试玩来的高明阿!! 让人想起当年SONY宣传walk man的情景..... 应该摆上真机,再加上免费试玩或收费租用那就牛b了
页:
[1]