自2004年11月22日到11月28日为止，SONY将在日本东京部份上流咖啡厅和设施处安置人体模型来宣传PSP。这些人体模型将一律是以惊讶的表情看着手中的PSP。这些人体模型男女各十五个，每一个都有自己的名字和背景。
Starting on 11/22 and continuing on to 11/28, visitors at the Cafe At Ide in the upclass Minami Ayoyama region of Tokyo will be able to witness first hand the new marketing campaign. SCE will place mannequins in the cafe, with each mannequin holding a PSP. The mannequins will have a look of surprise and shock on their faces, suggesting that the PSP really is 'all that.'
Following the initial debut, the mannequin campaign will continue on to other cafes throughout the city, including Tsutaya Tokyo Roppongi, Maru Building and Marunouchi Oazo. These are all pretty up-class establishments, suggesting that SCE is going after a somewhat intellectual crowd (maybe we won't be allowed near the exhibit).
These aren't just generic mannequins, either. SCE hired a company called Yamato Mannequin to design 15 male and female mannequins for use in the campaign. Thirty mannequins were created from these designs, and each was given its own name and background story. Later this month, interested parties will be able to check out a PSP-related website to be introduced to the cast of the campaign
We plan on visiting Team PSP early next week when the display makes its debut. Afterall, we wouldn't want to miss out on what's probably the strangest campaign since Kenji Eno offered to hand-deliver copies of Enemy Zero to a few 'lucky' players back in 1998. |
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发表于 2004-11-19 07:31:34
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