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Wii Stands Alone
Nintendo chief Reggie Fils-Aime talks about the Wii launch and what he thinks of the competition.
by David Adams
August 15, 2006 - In a recent interview with USA Today, Nintendo of America president and chief operating officer Reggie Fils-Aime cast fresh light -- and plenty of confidence -- on Nintendo's plans for the Wii.
When asked how the Nintendo Wii will compete with Sony's PlayStation 3 and Microsoft's Xbox 360, Reggie repeatedly emphasized that the Wii will appeal to a broader audience -- that Microsoft and Sony are "both going down the same path" while the Wii is paving an entirely new road.
"We're trying to expand this business here in the U.S in a way that it really hasn't been expanded ... for the health of this industry," he said.
By now most readers know Microsoft's magnanimous stance toward Nintendo, with executives in Redmond suggesting gamers buy both an Xbox 360 and a Wii -- for the price of one PlayStation 3. Reggie, known for his take-no-prisoners style, doesn't necessarily agree.
"I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products."
Unsurprisingly, Reggie would not divulge details of Wii's price or launch date, though the exec did suggest retailers are already receiving word -- or will soon. "We're well on our way to sharing all of that information with our retailers and our licensees," he said. "We'll be sharing that information publicly later on."
The Wii isn't the only product which has Nintendo chuffed. The Nintendo DS, which, like the Wii, is designed to appeal to gamers and non-gamers alike, is a craze in all territories, and is beating Sony's PSP in worldwide sales. "Nintendo DS in Japan outsells all of our competitors by a factor of five to one," Reggie commented. "We are so far in advance of our handheld competitors that they're not even on the map. That's all based on a market expansion strategy. And that's what we're looking to do with home consoles."
Overall, Reggie is confident that the Wii will succeed on its own terms, rather than by competing in the tech-specs arms race which has Microsoft and Sony locking horns.
"Our visuals for Wii will look fantastic," Reggie said, "but in the end, prettier pictures will not bring new gamers and casual gamers into this industry. It has to be about the ability to pick up a controller, not be intimidated, and have fun immediately." |
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发表于 2006-8-17 11:20:41
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