4Kids Entertainment International Selects Upper Deck International for Yu-Gi-Oh! 5D’s Toy Distribution in Europe and South Africa
Wednesday, 17 December 2008
LONDON
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4Kids Entertainment International has appointed Upper Deck International as distributor of toys for “Yu-Gi-Oh! 5D’s,” the newest series in the successful kids’ franchise. The agreement, which calls for Upper Deck to distribute product from Yu-Gi-Oh! 5D’s master toy licensee Playmates Toys, covers territories in Europe and South Africa, including the UK & Ireland, France, Italy, Spain, Portugal, Benelux, Denmark, Finland, Iceland, Norway, Sweden, Greece, Israel, Turkey and South Africa. First products will be available in these territories beginning Fall 2009.
The toy line for Yu-Gi-Oh! 5D’s directly relates to the new TV show’s D-Wheels, Trading Cards, and Battling Monster Figures, as well as reflecting the show’s totally new look, exciting new storyline and emphasis on speed. New toys include figures, vehicles and a Wrist Dealer that holds and deals trading cards. The new figures are equipped with a special ‘resistor’ which retains information about the figures’ powers. They are compatible with the Yu-Gi-Oh! Reader, which keeps track of the dueler’s figure collection. Other new products include figures with a removable left fore-arm card dealer; Yusei’s duel disk that holds and flips cards and a line figure reader that reads the attack and defense points of other figures.
Yu-Gi-Oh! 5D’s is the latest chapter in the successful Yu-Gi-Oh! franchise that started in 2001. Over 18 billion Upper Deck Yu-Gi-Oh! trading cards have been sold worldwide, translated into seven languages and sold in 51 countries. Approximately six million 6-8 year olds collect and play the trading card game across the globe. The new series features new duelists, vehicles, speed, competition and challenges sparked by the recent technological advancements in Domino City, transformed into a futuristic metropolis where duelists battle it out in hi-octane contests called Turbo Duels. In this environment, the winners and losers are no longer separated by skill and strength but by speed.
“We’re thrilled that Upper Deck, already a key partner for Yu-Gi-Oh! trading cards, will be distributing the new toys from Playmates in these key territories,” said Sandra Vauthier Cellier, Managing Director, 4Kids Entertainment International.
“We are very excited to be representing the Yu-Gi-Oh! brand in both tcg and toys. This will allow us to synergize and bring the brand to the next level with this absolutely stunning new toyline”, said Nico Blauw, CEO of Upper Deck International BV. “We look forward presenting the line to trade starting in Hong Kong early January”.
[ 本帖最后由 闇紅の魔導師 于 2008-12-18 10:22 编辑 ] |